New Car Dealers Market: ZIP 97478
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97478 is an urban area with moderate foot traffic. with a population of 39,267 and household incomes above the national median ($79,051).
Area Profile
39,267
Population
$79,051
Median Income
+6% vs. national
Urban
Area Type
10.6/20
Foot Traffic
Walkable
Median Age: 39.1 —
mixed-age market, broad menu appeal.
College-Educated: 15.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97478.
6
Gas Stations
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,530
2BR Fair Market Rent
$1,314
Median Gross Rent
$360 K
Median Home Value
2
Bank Branches
$120 K deposits
Tips for Starting a Ev Vs Gas Business in Oregon
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 2
vs. National Average
Median Income
+6% vs. $74,580
Walkability
+0.1 pts vs. national avg
Nearby Markets
97454
9.0 mi
Pop: 1,284
$96,488
97455
9.9 mi
Pop: 2,326
$113,608
Walk: 5.3
97477
11.9 mi
Pop: 37,837
$63,574
Walk: 13.6
97438
14.9 mi
Pop: 1,218
$100,000
97403
15.0 mi
Pop: 14,508
$47,103
Walk: 12.7
97431
15.2 mi
Pop: 2,115
$53,155
97408
15.4 mi
Pop: 15,297
$102,063
Walk: 10.7
97452
16.1 mi
Pop: 1,640
$92,344
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits