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New Car Dealers Market: ZIP 97408

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97408 is an urban area with moderate foot traffic. with a population of 15,297 and household incomes well above the national median ($102,063).

15,297

Population

$102,063

Median Income

+37% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 35.1% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,870

2BR Fair Market Rent

$1,731

Median Gross Rent

$540 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $102,063. That gives you pricing room most markets don't offer. Don't underprice.