New Car Dealers Market: ZIP 97431
Opportunity Score
38
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97431 is an urban area. with a population of 2,115 and household incomes near the national median ($53,155).
Area Profile
2,115
Population
$53,155
Median Income
-29% vs. national
Urban
Area Type
Median Age: 42.8 —
older demographic, may prefer sit-down options.
College-Educated: 22.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,220
2BR Fair Market Rent
$2,130
Median Gross Rent
$330 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in Oregon
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-29% vs. $74,580
Nearby Markets
97452
6.3 mi
Pop: 1,640
$92,344
97455
8.7 mi
Pop: 2,326
$113,608
Walk: 5.3
97438
12.1 mi
Pop: 1,218
$100,000
97426
13.2 mi
Pop: 10,384
$87,533
Walk: 8.9
97478
15.2 mi
Pop: 39,267
$79,051
Walk: 10.6
97424
16.9 mi
Pop: 18,881
$71,985
Walk: 11.4
97477
17.5 mi
Pop: 37,837
$63,574
Walk: 13.6
97403
18.5 mi
Pop: 14,508
$47,103
Walk: 12.7
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits