New Car Dealers Market: ZIP 98661
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98661 is an urban area with moderate foot traffic. with a population of 52,027 and household incomes above the national median ($75,037). There are 3 new car dealers operations in ZIP 98661.
Area Profile
52,027
Population
$75,037
Median Income
+1% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 35.2 —
mixed-age market, broad menu appeal.
College-Educated: 18.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98661.
3
New Car Dealers
Low competition — room to establish
0.6 per 10K residents
13
Gas Stations
2.5 per 10K residents
What this means:
New Car Dealers are 18.8% of the relevant market in ZIP 98661 (3 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,830
2BR Fair Market Rent
$1,440
Median Gross Rent
$420 K
Median Home Value
4
Bank Branches
$580 K deposits
Tips for Starting a Ev Vs Gas Business in Washington
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 13
- Bank Branches
- 4
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+1.9 pts vs. national avg
Nearby Markets
98663
2.8 mi
Pop: 15,645
$84,590
Walk: 14.5
98665
3.5 mi
Pop: 28,243
$83,750
Walk: 12.2
98664
3.6 mi
Pop: 22,923
$81,697
Walk: 10.8
97211
3.9 mi
Pop: 33,713
$109,604
Walk: 16.3
98662
4.7 mi
Pop: 38,008
$91,883
Walk: 11.2
97218
4.7 mi
Pop: 14,704
$81,367
Walk: 15.4
98686
5.7 mi
Pop: 20,553
$101,866
Walk: 9.9
97217
5.7 mi
Pop: 34,756
$100,387
Walk: 16.0
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits