New Car Dealers Market: ZIP 97218
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97218 is an urban area with high foot traffic. with a population of 14,704 and household incomes above the national median ($81,367). There are 3 new car dealers operations in ZIP 97218.
Area Profile
14,704
Population
$81,367
Median Income
+9% vs. national
Urban
Area Type
15.4/20
Foot Traffic
Very Walkable
Median Age: 36.9 —
mixed-age market, broad menu appeal.
College-Educated: 36.8% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 97218.
3
New Car Dealers
Low competition — room to establish
2.0 per 10K residents
4
Used Car Dealers
2.7 per 10K residents
What this means:
New Car Dealers are 42.9% of the relevant market in ZIP 97218 (3 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,940
2BR Fair Market Rent
$1,440
Median Gross Rent
$490 K
Median Home Value
1
Bank Branches
$64 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- New Car Dealers
- 3
- Related Businesses
- 4
- Bank Branches
- 1
vs. National Average
Median Income
+9% vs. $74,580
Walkability
+4.9 pts vs. national avg
Nearby Markets
97211
2.6 mi
Pop: 33,713
$109,604
Walk: 16.3
97213
2.6 mi
Pop: 31,238
$95,801
Walk: 16.4
97220
3.3 mi
Pop: 27,810
$68,976
Walk: 15.5
98664
3.4 mi
Pop: 22,923
$81,697
Walk: 10.8
97212
3.7 mi
Pop: 27,573
$128,098
Walk: 16.4
97215
4.2 mi
Pop: 17,849
$114,361
Walk: 17.2
97232
4.4 mi
Pop: 15,152
$71,278
Walk: 17.3
98661
4.7 mi
Pop: 52,027
$75,037
Walk: 12.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits