New Car Dealers Market: ZIP 98662
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98662 is an urban area with moderate foot traffic. with a population of 38,008 and household incomes above the national median ($91,883). There are 9 new car dealers operations in ZIP 98662.
Area Profile
38,008
Population
$91,883
Median Income
+23% vs. national
Urban
Area Type
11.2/20
Foot Traffic
Walkable
Median Age: 37.4 —
mixed-age market, broad menu appeal.
College-Educated: 17.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98662.
9
New Car Dealers
Moderate — proven market
2.4 per 10K residents
11
Gas Stations
2.9 per 10K residents
What this means:
New Car Dealers are 45.0% of the relevant market in ZIP 98662 (9 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,100
2BR Fair Market Rent
$1,685
Median Gross Rent
$420 K
Median Home Value
8
Bank Branches
$960 K deposits
Tips for Starting a Ev Vs Gas Business in Washington
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 9
- Related Businesses
- 11
- Bank Branches
- 8
vs. National Average
Median Income
+23% vs. $74,580
Walkability
+0.7 pts vs. national avg
Nearby Markets
98686
3.9 mi
Pop: 20,553
$101,866
Walk: 9.9
98661
4.7 mi
Pop: 52,027
$75,037
Walk: 12.4
98664
4.8 mi
Pop: 22,923
$81,697
Walk: 10.8
98665
5.2 mi
Pop: 28,243
$83,750
Walk: 12.2
98684
5.9 mi
Pop: 36,486
$88,044
Walk: 13.4
98663
6.3 mi
Pop: 15,645
$84,590
Walk: 14.5
98682
6.6 mi
Pop: 67,297
$95,863
Walk: 10.3
98683
7.5 mi
Pop: 31,613
$83,821
Walk: 11.7
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits