New Car Dealers Market: ZIP 98424
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98424 is an urban area with low foot traffic. with a population of 11,871 and household incomes above the national median ($93,633). There are 15 new car dealers operations in ZIP 98424.
Area Profile
11,871
Population
$93,633
Median Income
+26% vs. national
Urban
Area Type
9.8/20
Foot Traffic
Very Car-Dependent
Median Age: 32.1 —
mixed-age market, broad menu appeal.
College-Educated: 18.4% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98424.
15
New Car Dealers
Moderate — proven market
12.6 per 10K residents
6
Gas Stations
5.1 per 10K residents
What this means:
New Car Dealers are 71.4% of the relevant market in ZIP 98424 (15 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,270
2BR Fair Market Rent
$1,836
Median Gross Rent
$500 K
Median Home Value
2
Bank Branches
$92 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 15
- Related Businesses
- 6
- Bank Branches
- 2
vs. National Average
Median Income
+26% vs. $74,580
Walkability
-0.8 pts vs. national avg
Nearby Markets
98443
2.5 mi
Pop: 5,787
$117,423
98354
2.8 mi
Pop: 8,432
$90,361
Walk: 11.8
98371
3.4 mi
Pop: 23,989
$97,290
Walk: 12.2
98421
3.6 mi
Pop: 249
Walk: 19.3
98404
4.4 mi
Pop: 35,829
$79,562
Walk: 13.6
98422
4.6 mi
Pop: 22,126
$115,989
Walk: 10.4
98023
5.3 mi
Pop: 49,593
$101,960
Walk: 12.5
98003
5.6 mi
Pop: 52,210
$70,800
Walk: 14.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits