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New Car Dealers Market: ZIP 98422

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98422 is an urban area with moderate foot traffic. with a population of 22,126 and household incomes well above the national median ($115,989).

22,126

Population

$115,989

Median Income

+56% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 27.5% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$2,560

2BR Fair Market Rent

$2,104

Median Gross Rent

$610 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
The median income here is $115,989. That gives you pricing room most markets don't offer. Don't underprice.