New Car Dealers Market: ZIP 98371
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98371 is an urban area with moderate foot traffic. with a population of 23,989 and household incomes above the national median ($97,290). There are 11 new car dealers operations in ZIP 98371.
Area Profile
23,989
Population
$97,290
Median Income
+30% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 39.2 —
mixed-age market, broad menu appeal.
College-Educated: 20.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98371.
11
New Car Dealers
Moderate — proven market
4.6 per 10K residents
9
Gas Stations
3.8 per 10K residents
11
Used Car Dealers
4.6 per 10K residents
What this means:
New Car Dealers are 35.5% of the relevant market in ZIP 98371 (11 vs. 20 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,950
2BR Fair Market Rent
$1,654
Median Gross Rent
$520 K
Median Home Value
6
Bank Branches
$580 K deposits
Tips for Starting a Ev Vs Gas Business in Washington
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 11
- Related Businesses
- 20
- Bank Branches
- 6
vs. National Average
Median Income
+30% vs. $74,580
Walkability
+1.7 pts vs. national avg
Nearby Markets
98424
3.4 mi
Pop: 11,871
$93,633
Walk: 9.8
98373
3.5 mi
Pop: 29,062
$102,791
Walk: 10.1
98354
3.6 mi
Pop: 8,432
$90,361
Walk: 11.8
98443
3.6 mi
Pop: 5,787
$117,423
98372
4.0 mi
Pop: 26,662
$100,316
Walk: 11.4
98446
6.0 mi
Pop: 14,241
$101,130
Walk: 7.2
98390
6.2 mi
Pop: 11,497
$97,815
Walk: 9.0
98374
6.2 mi
Pop: 47,645
$108,854
Walk: 7.4
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits