New Car Dealers Market: ZIP 92115
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92115 is an urban area with moderate foot traffic. with a population of 64,011 and household incomes above the national median ($75,178). There are 3 new car dealers operations in ZIP 92115.
Area Profile
64,011
Population
$75,178
Median Income
+1% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 29.0 —
young market, strong street food demand.
College-Educated: 21.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 92115.
3
New Car Dealers
Low competition — room to establish
0.5 per 10K residents
8
Gas Stations
1.2 per 10K residents
9
Used Car Dealers
1.4 per 10K residents
What this means:
New Car Dealers are 15.0% of the relevant market in ZIP 92115 (3 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,590
2BR Fair Market Rent
$1,875
Median Gross Rent
$720 K
Median Home Value
6
Bank Branches
$920 K deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 17
- Bank Branches
- 6
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+3.7 pts vs. national avg
Nearby Markets
92182
0.9 mi
Pop: 0
Walk: 12.4
92105
1.9 mi
Pop: 71,284
$65,174
Walk: 13.2
92120
2.2 mi
Pop: 31,797
$114,579
Walk: 12.2
91945
3.3 mi
Pop: 27,531
$79,381
Walk: 14.1
92116
3.5 mi
Pop: 31,484
$95,775
Walk: 13.7
91942
3.7 mi
Pop: 40,920
$81,262
Walk: 13.0
92114
3.9 mi
Pop: 64,820
$90,171
Walk: 11.9
92104
4.1 mi
Pop: 46,912
$92,862
Walk: 15.4
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits