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New Car Dealers Market: ZIP 92104

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92104 is an urban area with high foot traffic. with a population of 46,912 and household incomes above the national median ($92,862). There are 3 new car dealers operations in ZIP 92104.

Area Profile

46,912

Population

$92,862

Median Income

+25% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 34.9 — mixed-age market, broad menu appeal.

College-Educated: 44.2% — strong appetite for artisan/specialty food.

Competition

New Car Dealers and related businesses in ZIP 92104.

New Car Dealers

Low competition — room to establish

0.6 per 10K residents

Gas Stations

1.5 per 10K residents

What this means: New Car Dealers are 30.0% of the relevant market in ZIP 92104 (3 vs. 7 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,840

2BR Fair Market Rent

$1,925

Median Gross Rent

$860 K

Median Home Value

Bank Branches

$920 K deposits

Tips for Starting a Ev Vs Gas Business in California

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.