New Car Dealers Market: ZIP 92120
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92120 is an urban area with moderate foot traffic. with a population of 31,797 and household incomes well above the national median ($114,579). There are 3 new car dealers operations in ZIP 92120.
Area Profile
31,797
Population
$114,579
Median Income
+54% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 37.1 —
mixed-age market, broad menu appeal.
College-Educated: 39.1% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 92120.
3
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
3
Gas Stations
0.9 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 92120 (3 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,210
2BR Fair Market Rent
$2,416
Median Gross Rent
$870 K
Median Home Value
5
Bank Branches
$640 K deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- The median income here is $114,579. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 3
- Bank Branches
- 5
vs. National Average
Median Income
+54% vs. $74,580
Walkability
+1.7 pts vs. national avg
Nearby Markets
92182
1.3 mi
Pop: 0
Walk: 12.4
92115
2.2 mi
Pop: 64,011
$75,178
Walk: 14.2
92124
2.5 mi
Pop: 31,032
$108,219
Walk: 9.5
92119
3.3 mi
Pop: 24,868
$115,600
Walk: 10.9
91942
3.8 mi
Pop: 40,920
$81,262
Walk: 13.0
92105
3.9 mi
Pop: 71,284
$65,174
Walk: 13.2
92116
4.0 mi
Pop: 31,484
$95,775
Walk: 13.7
92123
4.3 mi
Pop: 32,999
$121,856
Walk: 12.7
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits