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Home ZIP 90038

New Car Dealers Market: ZIP 90038

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90038 is an urban area with high foot traffic. with a population of 27,807 and household incomes near the national median ($61,566).

Area Profile

27,807
Population
$61,566
Median Income
-17% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 34.2 — mixed-age market, broad menu appeal.
College-Educated: 31.2% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 90038.

3
Gas Stations
1.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,910
2BR Fair Market Rent
$1,764
Median Gross Rent
$1.1 M
Median Home Value
2
Bank Branches
$190 K deposits

Tips for Starting a Ev Vs Gas Business in California

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits