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Home ZIP 90028

New Car Dealers Market: ZIP 90028

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90028 is an urban area with high foot traffic. with a population of 31,441 and household incomes near the national median ($59,393).

Area Profile

31,441
Population
$59,393
Median Income
-20% vs. national
Urban
Area Type
17.1/20
Foot Traffic
Very Walkable
Median Age: 35.2 — mixed-age market, broad menu appeal.
College-Educated: 40.9% — strong appetite for artisan/specialty food.

Competition

New Car Dealers and related businesses in ZIP 90028.

6
Gas Stations
1.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,740
2BR Fair Market Rent
$1,839
Median Gross Rent
$970 K
Median Home Value
6
Bank Branches
$1.7 M deposits

Tips for Starting a Ev Vs Gas Business in California

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits