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Home ZIP 78526

New Car Dealers Market: ZIP 78526

Opportunity Score
47 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78526 is an urban area with low foot traffic. with a population of 59,719 and household incomes near the national median ($68,143). There are 3 new car dealers operations in ZIP 78526.

Area Profile

59,719
Population
$68,143
Median Income
-9% vs. national
Urban
Area Type
6.5/20
Foot Traffic
Car-Dependent
Median Age: 29.2 — young market, strong street food demand.
College-Educated: 16.8% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 78526.

3
New Car Dealers
Low competition — room to establish
0.5 per 10K residents
5
Gas Stations
0.8 per 10K residents
3
Used Car Dealers
0.5 per 10K residents
What this means: New Car Dealers are 27.3% of the relevant market in ZIP 78526 (3 vs. 8 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,140
2BR Fair Market Rent
$1,080
Median Gross Rent
$160 K
Median Home Value
8
Bank Branches
$410 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
3
Related Businesses
8
Bank Branches
8

vs. National Average

Median Income
-9% vs. $74,580
Walkability
-4.0 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits