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Home ZIP 78521

New Car Dealers Market: ZIP 78521

Opportunity Score
40 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78521 is an urban area with low foot traffic. with a population of 87,860 and household incomes below the national median ($41,276). There are 3 new car dealers operations in ZIP 78521.

Area Profile

87,860
Population
$41,276
Median Income
-45% vs. national
Urban
Area Type
6.9/20
Foot Traffic
Car-Dependent
Median Age: 31.5 — mixed-age market, broad menu appeal.
College-Educated: 8.7% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 78521.

3
New Car Dealers
Low competition — room to establish
0.3 per 10K residents
19
Gas Stations
2.2 per 10K residents
22
Used Car Dealers
2.5 per 10K residents
What this means: New Car Dealers are 6.8% of the relevant market in ZIP 78521 (3 vs. 41 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$930
2BR Fair Market Rent
$864
Median Gross Rent
$91 K
Median Home Value
18
Bank Branches
$2.1 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
3
Related Businesses
41
Bank Branches
18

vs. National Average

Median Income
-45% vs. $74,580
Walkability
-3.6 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits