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Showing results for ZIP 98948 (WA)
Home ZIP 78520

New Car Dealers Market: ZIP 78520

Opportunity Score
46 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78520 is an urban area with low foot traffic. with a population of 63,337 and household incomes below the national median ($47,331). There are 5 new car dealers operations in ZIP 78520.

Area Profile

63,337
Population
$47,331
Median Income
-37% vs. national
Urban
Area Type
8.5/20
Foot Traffic
Car-Dependent
Median Age: 31.6 — mixed-age market, broad menu appeal.
College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 78520.

5
New Car Dealers
Low competition — room to establish
0.8 per 10K residents
25
Gas Stations
3.9 per 10K residents
8
Used Car Dealers
1.3 per 10K residents
What this means: New Car Dealers are 13.2% of the relevant market in ZIP 78520 (5 vs. 33 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$940
2BR Fair Market Rent
$842
Median Gross Rent
$130 K
Median Home Value
13
Bank Branches
$920 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
5
Related Businesses
33
Bank Branches
13

vs. National Average

Median Income
-37% vs. $74,580
Walkability
-2.0 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits