Home › ZIP 78238

New Car Dealers Market: ZIP 78238

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78238 is an urban area with moderate foot traffic. with a population of 26,250 and household incomes near the national median ($56,227). There are 10 new car dealers operations in ZIP 78238.

Area Profile

26,250

Population

$56,227

Median Income

-25% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 13.7% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 78238.

New Car Dealers

Moderate — proven market

3.8 per 10K residents

Gas Stations

3.8 per 10K residents

Used Car Dealers

2.7 per 10K residents

What this means: New Car Dealers are 37.0% of the relevant market in ZIP 78238 (10 vs. 17 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,350

2BR Fair Market Rent

$1,183

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$190 K deposits

Tips for Starting a Ev Vs Gas Business in Texas

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.