New Car Dealers Market: ZIP 78228
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78228 is an urban area with moderate foot traffic. with a population of 55,474 and household incomes near the national median ($50,865).
Area Profile
55,474
Population
$50,865
Median Income
-32% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 36.0 —
mixed-age market, broad menu appeal.
College-Educated: 9.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 78228.
24
Gas Stations
4.3 per 10K residents
15
Used Car Dealers
2.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,240
2BR Fair Market Rent
$1,004
Median Gross Rent
$160 K
Median Home Value
6
Bank Branches
$280 K deposits
Tips for Starting a Ev Vs Gas Business in Texas
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 39
- Bank Branches
- 6
vs. National Average
Median Income
-32% vs. $74,580
Walkability
+2.2 pts vs. national avg
Nearby Markets
78237
2.8 mi
Pop: 36,930
$40,233
Walk: 12.6
78201
3.0 mi
Pop: 43,426
$46,129
Walk: 15.0
78229
3.1 mi
Pop: 35,195
$46,718
Walk: 13.4
78238
3.3 mi
Pop: 26,250
$56,227
Walk: 13.0
78207
4.1 mi
Pop: 54,128
$30,655
Walk: 15.1
78240
5.0 mi
Pop: 57,014
$62,203
Walk: 11.8
78213
5.1 mi
Pop: 41,603
$53,342
Walk: 13.5
78226
5.3 mi
Pop: 6,907
$32,340
Walk: 10.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits