New Car Dealers Market: ZIP 54904
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54904 is an urban area with low foot traffic. with a population of 22,428 and household incomes above the national median ($95,813). There are 4 new car dealers operations in ZIP 54904.
Area Profile
22,428
Population
$95,813
Median Income
+28% vs. national
Urban
Area Type
8.4/20
Foot Traffic
Car-Dependent
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 30.9% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 54904.
4
New Car Dealers
Low competition — room to establish
1.8 per 10K residents
3
Gas Stations
1.3 per 10K residents
What this means:
New Car Dealers are 57.1% of the relevant market in ZIP 54904 (4 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,070
2BR Fair Market Rent
$915
Median Gross Rent
$260 K
Median Home Value
4
Bank Branches
$380 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 3
- Bank Branches
- 4
vs. National Average
Median Income
+28% vs. $74,580
Walkability
-2.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits