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Home ZIP 54901

New Car Dealers Market: ZIP 54901

Opportunity Score
54 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54901 is an urban area with moderate foot traffic. with a population of 36,999 and household incomes near the national median ($61,734). There are 3 new car dealers operations in ZIP 54901.

Area Profile

36,999
Population
$61,734
Median Income
-17% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 30.7 — mixed-age market, broad menu appeal.
College-Educated: 14.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 54901.

3
New Car Dealers
Low competition — room to establish
0.8 per 10K residents
11
Gas Stations
3.0 per 10K residents
4
Used Car Dealers
1.1 per 10K residents
What this means: New Car Dealers are 16.7% of the relevant market in ZIP 54901 (3 vs. 15 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,040
2BR Fair Market Rent
$932
Median Gross Rent
$160 K
Median Home Value
3
Bank Branches
$210 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
3
Related Businesses
15
Bank Branches
3

vs. National Average

Median Income
-17% vs. $74,580
Walkability
+3.3 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits