New Car Dealers Market: ZIP 38119
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38119 is an urban area with moderate foot traffic. with a population of 22,332 and household incomes above the national median ($86,325). There are 5 new car dealers operations in ZIP 38119.
Area Profile
22,332
Population
$86,325
Median Income
+16% vs. national
Urban
Area Type
10.6/20
Foot Traffic
Walkable
Median Age: 41.8 —
older demographic, may prefer sit-down options.
College-Educated: 39.9% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 38119.
5
New Car Dealers
Low competition — room to establish
2.2 per 10K residents
8
Gas Stations
3.6 per 10K residents
What this means:
New Car Dealers are 38.5% of the relevant market in ZIP 38119 (5 vs. 8 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,540
2BR Fair Market Rent
$1,336
Median Gross Rent
$280 K
Median Home Value
19
Bank Branches
$3.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 5
- Related Businesses
- 8
- Bank Branches
- 19
vs. National Average
Median Income
+16% vs. $74,580
Walkability
+0.1 pts vs. national avg
Nearby Markets
38115
2.2 mi
Pop: 36,878
$42,931
Walk: 12.2
38120
3.1 mi
Pop: 13,249
$119,309
Walk: 13.6
38138
3.2 mi
Pop: 25,368
$130,125
Walk: 10.2
38141
4.4 mi
Pop: 23,768
$64,050
Walk: 9.4
38117
4.8 mi
Pop: 26,327
$93,688
Walk: 13.5
38125
5.4 mi
Pop: 42,793
$83,184
Walk: 8.4
38139
6.3 mi
Pop: 16,298
$174,052
Walk: 6.6
38118
6.4 mi
Pop: 39,162
$42,464
Walk: 11.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits