Home › ZIP 38115

New Car Dealers Market: ZIP 38115

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38115 is an urban area with moderate foot traffic. with a population of 36,878 and household incomes below the national median ($42,931). There are 5 new car dealers operations in ZIP 38115.

Area Profile

36,878

Population

$42,931

Median Income

-42% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 29.9 — young market, strong street food demand.

College-Educated: 8.7% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 38115.

New Car Dealers

Low competition — room to establish

1.4 per 10K residents

Gas Stations

20.1 per 10K residents

Used Car Dealers

2.2 per 10K residents

What this means: New Car Dealers are 5.7% of the relevant market in ZIP 38115 (5 vs. 82 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,400

2BR Fair Market Rent

$1,129

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$470 K deposits

Tips for Starting a Ev Vs Gas Business in Tennessee

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Median income sits at $42,931. Price sensitivity is real. Build your model around volume or keep overhead minimal.