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New Car Dealers Market: ZIP 38118

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38118 is an urban area with moderate foot traffic. with a population of 39,162 and household incomes below the national median ($42,464).

39,162

Population

$42,464

Median Income

-43% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 28.9 — young market, strong street food demand.

College-Educated: 6.8% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 38118.

Gas Stations

7.1 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,250

2BR Fair Market Rent

$1,105

Median Gross Rent

$96 K

Median Home Value

Bank Branches

$220 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Median income sits at $42,464. Price sensitivity is real. Build your model around volume or keep overhead minimal.