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Home ZIP 98418

New Car Dealers Market: ZIP 98418

Opportunity Score
76 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98418 is an urban area with moderate foot traffic. with a population of 10,475 and household incomes above the national median ($79,413).

Area Profile

10,475
Population
$79,413
Median Income
+6% vs. national
Urban
Area Type
14.4/20
Foot Traffic
Very Car-Dependent
Median Age: 38.3 — mixed-age market, broad menu appeal.
College-Educated: 18.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,960
2BR Fair Market Rent
$1,512
Median Gross Rent
$390 K
Median Home Value
1
Bank Branches
$49 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits