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New Car Dealers Market: ZIP 98409

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98409 is an urban area with moderate foot traffic. with a population of 27,298 and household incomes near the national median ($71,649). There are 26 new car dealers operations in ZIP 98409.

Area Profile

27,298

Population

$71,649

Median Income

-4% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 32.4 — mixed-age market, broad menu appeal.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 98409.

New Car Dealers

Competitive — differentiation needed

9.5 per 10K residents

Gas Stations

1.8 per 10K residents

Used Car Dealers

5.1 per 10K residents

What this means: New Car Dealers are 57.8% of the relevant market in ZIP 98409 (26 vs. 19 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,930

2BR Fair Market Rent

$1,579

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$510 K deposits

Tips for Starting a Ev Vs Gas Business in Washington

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.