New Car Dealers Market: ZIP 98002
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 98002 is an urban area with moderate foot traffic. with a population of 37,284 and household incomes above the national median ($77,714). There are 15 new car dealers operations in ZIP 98002.
Area Profile
37,284
Population
$77,714
Median Income
+4% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 12.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 98002.
15
New Car Dealers
Moderate — proven market
4.0 per 10K residents
15
Gas Stations
4.0 per 10K residents
6
Used Car Dealers
1.6 per 10K residents
What this means:
New Car Dealers are 41.7% of the relevant market in ZIP 98002 (15 vs. 21 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,390
2BR Fair Market Rent
$1,613
Median Gross Rent
$400 K
Median Home Value
11
Bank Branches
$1.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 15
- Related Businesses
- 21
- Bank Branches
- 11
vs. National Average
Median Income
+4% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
98001
3.4 mi
Pop: 36,041
$107,218
Walk: 8.8
98047
4.0 mi
Pop: 6,900
$102,723
Walk: 10.2
98030
4.2 mi
Pop: 38,492
$91,218
Walk: 14.7
98092
6.3 mi
Pop: 50,510
$116,614
Walk: 7.7
98032
6.4 mi
Pop: 40,150
$77,413
Walk: 14.2
98003
6.8 mi
Pop: 52,210
$70,800
Walk: 14.0
98390
6.8 mi
Pop: 11,497
$97,815
Walk: 9.0
98031
6.9 mi
Pop: 40,898
$101,458
Walk: 12.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits