New Car Dealers Market: ZIP 97504
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97504 is an urban area with moderate foot traffic. with a population of 50,471 and household incomes above the national median ($81,233). There are 10 new car dealers operations in ZIP 97504.
Area Profile
50,471
Population
$81,233
Median Income
+9% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 41.5 —
older demographic, may prefer sit-down options.
College-Educated: 26.8% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 97504.
10
New Car Dealers
Moderate — proven market
2.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,450
2BR Fair Market Rent
$1,387
Median Gross Rent
$450 K
Median Home Value
17
Bank Branches
$2.1 M deposits
Tips for Starting a Ev Vs Gas Business in Oregon
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 10
- Bank Branches
- 17
vs. National Average
Median Income
+9% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits