New Car Dealers Market: ZIP 97502
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97502 is an urban area with high foot traffic. with a population of 29,583 and household incomes above the national median ($79,146). There are 4 new car dealers operations in ZIP 97502.
Area Profile
29,583
Population
$79,146
Median Income
+6% vs. national
Urban
Area Type
15.7/20
Foot Traffic
Very Walkable
Median Age: 41.9 —
older demographic, may prefer sit-down options.
College-Educated: 14.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97502.
4
New Car Dealers
Low competition — room to establish
1.4 per 10K residents
6
Gas Stations
2.0 per 10K residents
What this means:
New Car Dealers are 40.0% of the relevant market in ZIP 97502 (4 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,560
2BR Fair Market Rent
$1,245
Median Gross Rent
$370 K
Median Home Value
5
Bank Branches
$360 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- New Car Dealers
- 4
- Related Businesses
- 6
- Bank Branches
- 5
vs. National Average
Median Income
+6% vs. $74,580
Walkability
+5.2 pts vs. national avg
Nearby Markets
97525
8.0 mi
Pop: 4,732
$68,512
Walk: 7.0
97501
9.1 mi
Pop: 45,008
$61,971
Walk: 16.1
97504
11.7 mi
Pop: 50,471
$81,233
Walk: 14.1
97535
13.4 mi
Pop: 4,766
$60,451
Walk: 11.4
97503
13.6 mi
Pop: 14,119
$65,040
97539
16.0 mi
Pop: 3,349
$45,837
97537
17.0 mi
Pop: 6,656
$58,445
Walk: 5.2
97540
17.3 mi
Pop: 8,475
$57,686
Walk: 6.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits