New Car Dealers Market: ZIP 97470
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97470 is an suburban area with moderate foot traffic. with a population of 18,951 and household incomes near the national median ($53,875). There are 5 new car dealers operations in ZIP 97470.
Area Profile
18,951
Population
$53,875
Median Income
-28% vs. national
Suburban
Area Type
10.2/20
Foot Traffic
Walkable
Median Age: 41.2 —
older demographic, may prefer sit-down options.
College-Educated: 15.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97470.
5
New Car Dealers
Low competition — room to establish
2.6 per 10K residents
10
Gas Stations
5.3 per 10K residents
5
Used Car Dealers
2.6 per 10K residents
What this means:
New Car Dealers are 25.0% of the relevant market in ZIP 97470 (5 vs. 15 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,180
2BR Fair Market Rent
$1,037
Median Gross Rent
$250 K
Median Home Value
4
Bank Branches
$4.3 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Walkable
- New Car Dealers
- 5
- Related Businesses
- 15
- Bank Branches
- 4
vs. National Average
Median Income
-28% vs. $74,580
Walkability
-0.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits