New Car Dealers Market: ZIP 97432
Opportunity Score
8
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97432 is an suburban area. with a population of 314 and household incomes below the national median ($35,858).
Area Profile
314
Population
$35,858
Median Income
-52% vs. national
Suburban
Area Type
Median Age: 10.9 —
young market, strong street food demand.
College-Educated: 0.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,180
2BR Fair Market Rent
Tips for Starting a Ev Vs Gas Business in Oregon
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- Median income sits at $35,858. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Suburban
vs. National Average
Median Income
-52% vs. $74,580
Nearby Markets
97496
4.0 mi
Pop: 7,557
$55,776
Walk: 3.3
97471
8.9 mi
Pop: 32,439
$70,765
Walk: 9.3
97481
9.5 mi
Pop: 608
97469
12.6 mi
Pop: 2,541
$56,538
Walk: 9.0
97457
14.1 mi
Pop: 10,158
$53,514
Walk: 11.1
97495
14.6 mi
Pop: 1,569
$75,385
97470
16.4 mi
Pop: 18,951
$53,875
Walk: 10.2
97417
18.6 mi
Pop: 2,462
$46,971
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits