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New Car Dealers Market: ZIP 97402

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97402 is an urban area with moderate foot traffic. with a population of 54,199 and household incomes near the national median ($55,743). There are 3 new car dealers operations in ZIP 97402.

Area Profile

54,199

Population

$55,743

Median Income

-25% vs. national

Urban

Area Type

14.9/20

Foot Traffic

Very Car-Dependent

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 18.0% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 97402.

New Car Dealers

Low competition — room to establish

0.6 per 10K residents

Gas Stations

2.2 per 10K residents

Used Car Dealers

3.0 per 10K residents

What this means: New Car Dealers are 9.7% of the relevant market in ZIP 97402 (3 vs. 28 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,287

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$560 K deposits

Tips for Starting a Ev Vs Gas Business in Oregon

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.