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New Car Dealers Market: ZIP 97317

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97317 is an urban area with moderate foot traffic. with a population of 26,165 and household incomes above the national median ($81,208).

26,165

Population

$81,208

Median Income

+9% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 40.3 — older demographic, may prefer sit-down options.

College-Educated: 15.0% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 97317.

Used Car Dealers

1.1 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,710

2BR Fair Market Rent

$1,370

Median Gross Rent

$380 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.