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New Car Dealers Market: ZIP 97302

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97302 is an urban area with high foot traffic. with a population of 40,954 and household incomes above the national median ($83,697). There are 9 new car dealers operations in ZIP 97302.

Area Profile

40,954

Population

$83,697

Median Income

+12% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 29.8% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 97302.

New Car Dealers

Moderate — proven market

2.2 per 10K residents

Gas Stations

1.5 per 10K residents

Used Car Dealers

0.7 per 10K residents

What this means: New Car Dealers are 50.0% of the relevant market in ZIP 97302 (9 vs. 9 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,230

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$880 K deposits

Tips for Starting a Ev Vs Gas Business in Oregon

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.