New Car Dealers Market: ZIP 97230
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97230 is an urban area with moderate foot traffic. with a population of 41,682 and household incomes near the national median ($70,582). There are 4 new car dealers operations in ZIP 97230.
Area Profile
41,682
Population
$70,582
Median Income
-5% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 40.2 —
older demographic, may prefer sit-down options.
College-Educated: 20.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97230.
4
New Car Dealers
Low competition — room to establish
1.0 per 10K residents
8
Gas Stations
1.9 per 10K residents
5
Used Car Dealers
1.2 per 10K residents
What this means:
New Car Dealers are 23.5% of the relevant market in ZIP 97230 (4 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,830
2BR Fair Market Rent
$1,511
Median Gross Rent
$440 K
Median Home Value
6
Bank Branches
$650 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 13
- Bank Branches
- 6
vs. National Average
Median Income
-5% vs. $74,580
Walkability
+3.8 pts vs. national avg
Nearby Markets
97233
2.9 mi
Pop: 37,518
$54,886
Walk: 14.3
98683
3.2 mi
Pop: 31,613
$83,821
Walk: 11.7
97220
3.8 mi
Pop: 27,810
$68,976
Walk: 15.5
97024
4.6 mi
Pop: 11,702
$71,649
97216
4.8 mi
Pop: 16,735
$71,951
Walk: 16.1
98684
5.1 mi
Pop: 36,486
$88,044
Walk: 13.4
97236
5.2 mi
Pop: 37,864
$68,582
Walk: 12.6
97030
6.0 mi
Pop: 38,471
$61,793
Walk: 15.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits