New Car Dealers Market: ZIP 97030
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97030 is an urban area with high foot traffic. with a population of 38,471 and household incomes near the national median ($61,793). There are 4 new car dealers operations in ZIP 97030.
Area Profile
38,471
Population
$61,793
Median Income
-17% vs. national
Urban
Area Type
15.3/20
Foot Traffic
Very Walkable
Median Age: 36.3 —
mixed-age market, broad menu appeal.
College-Educated: 14.4% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97030.
4
New Car Dealers
Low competition — room to establish
1.0 per 10K residents
7
Gas Stations
1.8 per 10K residents
What this means:
New Car Dealers are 36.4% of the relevant market in ZIP 97030 (4 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,950
2BR Fair Market Rent
$1,604
Median Gross Rent
$420 K
Median Home Value
13
Bank Branches
$1.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- New Car Dealers
- 4
- Related Businesses
- 7
- Bank Branches
- 13
vs. National Average
Median Income
-17% vs. $74,580
Walkability
+4.8 pts vs. national avg
Nearby Markets
97024
2.4 mi
Pop: 11,702
$71,649
97080
3.7 mi
Pop: 47,548
$96,218
Walk: 11.4
97060
4.7 mi
Pop: 21,788
$84,164
Walk: 11.2
97233
4.8 mi
Pop: 37,518
$54,886
Walk: 14.3
97089
5.8 mi
Pop: 14,906
$114,516
Walk: 6.8
97236
5.8 mi
Pop: 37,864
$68,582
Walk: 12.6
97230
6.0 mi
Pop: 41,682
$70,582
Walk: 14.3
97086
7.9 mi
Pop: 33,685
$102,591
Walk: 11.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits