New Car Dealers Market: ZIP 97123
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97123 is an urban area with moderate foot traffic. with a population of 48,622 and household incomes well above the national median ($105,999). There are 12 new car dealers operations in ZIP 97123.
Area Profile
48,622
Population
$105,999
Median Income
+42% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 37.1 —
mixed-age market, broad menu appeal.
College-Educated: 25.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 97123.
12
New Car Dealers
Moderate — proven market
2.5 per 10K residents
5
Gas Stations
1.0 per 10K residents
6
Used Car Dealers
1.2 per 10K residents
What this means:
New Car Dealers are 52.2% of the relevant market in ZIP 97123 (12 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,990
2BR Fair Market Rent
$1,814
Median Gross Rent
$490 K
Median Home Value
8
Bank Branches
$850 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 12
- Related Businesses
- 11
- Bank Branches
- 8
vs. National Average
Median Income
+42% vs. $74,580
Walkability
+0.3 pts vs. national avg
Nearby Markets
97078
6.3 mi
Pop: 25,813
$83,940
Walk: 11.7
97113
6.3 mi
Pop: 15,621
$93,131
97007
7.3 mi
Pop: 48,081
$116,667
Walk: 11.6
97132
8.3 mi
Pop: 31,715
$95,150
Walk: 12.7
97003
8.7 mi
Pop: 27,791
$96,962
97124
8.8 mi
Pop: 54,351
$107,063
Walk: 13.3
97140
9.9 mi
Pop: 27,999
$119,241
Walk: 9.7
97006
10.0 mi
Pop: 45,556
$100,373
Walk: 14.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits