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New Car Dealers Market: ZIP 97078

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97078 is an urban area with moderate foot traffic. with a population of 25,813 and household incomes above the national median ($83,940).

25,813

Population

$83,940

Median Income

+13% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 36.1 — mixed-age market, broad menu appeal.

College-Educated: 19.3% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$2,150

2BR Fair Market Rent

$1,824

Median Gross Rent

$460 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.