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Home ZIP 95123

New Car Dealers Market: ZIP 95123

Opportunity Score
88 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 95123 is an urban area with moderate foot traffic. with a population of 70,279 and household incomes well above the national median ($136,364).

Area Profile

70,279
Population
$136,364
Median Income
+83% vs. national
Urban
Area Type
13.1/20
Foot Traffic
Walkable
Median Age: 37.6 — mixed-age market, broad menu appeal.
College-Educated: 31.3% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 95123.

9
Gas Stations
1.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,430
2BR Fair Market Rent
$2,953
Median Gross Rent
$1.1 M
Median Home Value
10
Bank Branches
$3.2 M deposits

Tips for Starting a Ev Vs Gas Business in California

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
  • The median income here is $136,364. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits