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New Car Dealers Market: ZIP 92704

Opportunity Score
81 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92704 is an urban area with moderate foot traffic. with a population of 80,408 and household incomes above the national median ($94,249).

Area Profile

80,408
Population
$94,249
Median Income
+26% vs. national
Urban
Area Type
14.0/20
Foot Traffic
Very Car-Dependent
Median Age: 35.2 — mixed-age market, broad menu appeal.
College-Educated: 13.8% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 92704.

8
Gas Stations
1.0 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,510
2BR Fair Market Rent
$2,147
Median Gross Rent
$640 K
Median Home Value
6
Bank Branches
$1.7 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits