New Car Dealers Market: ZIP 92688
Opportunity Score
66
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92688 is an urban area with moderate foot traffic. with a population of 43,937 and household incomes well above the national median ($142,015). There are 3 new car dealers operations in ZIP 92688.
Area Profile
43,937
Population
$142,015
Median Income
+90% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 39.0 —
mixed-age market, broad menu appeal.
College-Educated: 33.8% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 92688.
3
New Car Dealers
Low competition — room to establish
0.7 per 10K residents
5
Gas Stations
1.1 per 10K residents
What this means:
New Car Dealers are 37.5% of the relevant market in ZIP 92688 (3 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,250
2BR Fair Market Rent
$2,508
Median Gross Rent
$860 K
Median Home Value
7
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 5
- Bank Branches
- 7
vs. National Average
Median Income
+90% vs. $74,580
Walkability
+0.3 pts vs. national avg
Nearby Markets
92692
2.1 mi
Pop: 46,568
$133,028
Walk: 12.0
92691
3.8 mi
Pop: 46,618
$135,779
Walk: 12.9
92679
4.0 mi
Pop: 30,966
$207,652
Walk: 6.5
92610
5.4 mi
Pop: 13,182
$181,188
Walk: 13.2
92630
5.4 mi
Pop: 66,461
$119,984
Walk: 13.6
92653
6.4 mi
Pop: 29,596
$128,623
Walk: 12.5
92694
7.5 mi
Pop: 35,019
$183,168
Walk: 8.9
92678
7.5 mi
Pop: 668
$115,250
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits