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Home ZIP 92653

New Car Dealers Market: ZIP 92653

Opportunity Score
88 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92653 is an urban area with moderate foot traffic. with a population of 29,596 and household incomes well above the national median ($128,623).

Area Profile

29,596
Population
$128,623
Median Income
+72% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 42.4 — older demographic, may prefer sit-down options.
College-Educated: 38.7% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 92653.

4
Gas Stations
1.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,220
2BR Fair Market Rent
$2,637
Median Gross Rent
$980 K
Median Home Value
11
Bank Branches
$2.2 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits