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New Car Dealers Market: ZIP 92108

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92108 is an urban area. with a population of 24,401 and household incomes well above the national median ($101,704). There are 5 new car dealers operations in ZIP 92108.

Area Profile

24,401
Population
$101,704
Median Income
+36% vs. national
Urban
Area Type
Median Age: 33.8 — mixed-age market, broad menu appeal.
College-Educated: 45.1% — strong appetite for artisan/specialty food.

Competition

New Car Dealers and related businesses in ZIP 92108.

5
New Car Dealers
Low competition — room to establish
2.0 per 10K residents
6
Gas Stations
2.5 per 10K residents
What this means: New Car Dealers are 45.5% of the relevant market in ZIP 92108 (5 vs. 6 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$4,030
2BR Fair Market Rent
$2,731
Median Gross Rent
$610 K
Median Home Value
7
Bank Branches
$1.5 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits