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Home ZIP 90602

New Car Dealers Market: ZIP 90602

Opportunity Score
73 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90602 is an urban area with high foot traffic. with a population of 25,823 and household incomes near the national median ($67,259).

Area Profile

25,823
Population
$67,259
Median Income
-10% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 34.5 — mixed-age market, broad menu appeal.
College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 90602.

5
Gas Stations
1.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,380
2BR Fair Market Rent
$1,719
Median Gross Rent
$730 K
Median Home Value
3
Bank Branches
$780 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits