New Car Dealers Market: ZIP 90660
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90660 is an urban area with moderate foot traffic. with a population of 60,821 and household incomes above the national median ($86,956).
Area Profile
60,821
Population
$86,956
Median Income
+17% vs. national
Urban
Area Type
12.0/20
Foot Traffic
Walkable
Median Age: 39.2 —
mixed-age market, broad menu appeal.
College-Educated: 10.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 90660.
8
Gas Stations
1.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,500
2BR Fair Market Rent
$1,775
Median Gross Rent
$620 K
Median Home Value
5
Bank Branches
$820 K deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 8
- Bank Branches
- 5
vs. National Average
Median Income
+17% vs. $74,580
Walkability
+1.5 pts vs. national avg
Nearby Markets
90606
1.8 mi
Pop: 31,881
$94,904
Walk: 14.5
90640
2.3 mi
Pop: 61,615
$74,833
Walk: 11.6
90240
3.1 mi
Pop: 25,326
$108,860
Walk: 13.3
90040
4.2 mi
Pop: 11,683
$70,909
Walk: 14.7
90670
4.3 mi
Pop: 18,255
$87,830
Walk: 13.7
90601
4.3 mi
Pop: 30,472
$102,267
Walk: 12.4
90241
4.4 mi
Pop: 45,484
$84,375
Walk: 15.0
91755
4.6 mi
Pop: 26,413
$74,362
Walk: 14.7
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits