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Home ZIP 78748

New Car Dealers Market: ZIP 78748

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78748 is an urban area with moderate foot traffic. with a population of 54,942 and household incomes well above the national median ($107,652). There are 3 new car dealers operations in ZIP 78748.

Area Profile

54,942
Population
$107,652
Median Income
+44% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 36.5 — mixed-age market, broad menu appeal.
College-Educated: 41.7% — strong appetite for artisan/specialty food.

Competition

New Car Dealers and related businesses in ZIP 78748.

3
New Car Dealers
Low competition — room to establish
0.5 per 10K residents
12
Gas Stations
2.2 per 10K residents
What this means: New Car Dealers are 20.0% of the relevant market in ZIP 78748 (3 vs. 12 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,110
2BR Fair Market Rent
$1,711
Median Gross Rent
$430 K
Median Home Value
7
Bank Branches
$500 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
3
Related Businesses
12
Bank Branches
7

vs. National Average

Median Income
+44% vs. $74,580
Walkability
+0.2 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits