New Car Dealers Market: ZIP 78412
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78412 is an urban area with moderate foot traffic. with a population of 39,728 and household incomes near the national median ($60,509). There are 8 new car dealers operations in ZIP 78412.
Area Profile
39,728
Population
$60,509
Median Income
-19% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 30.2 —
mixed-age market, broad menu appeal.
College-Educated: 19.0% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 78412.
8
New Car Dealers
Moderate — proven market
2.0 per 10K residents
11
Gas Stations
2.8 per 10K residents
5
Used Car Dealers
1.3 per 10K residents
What this means:
New Car Dealers are 33.3% of the relevant market in ZIP 78412 (8 vs. 16 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,540
2BR Fair Market Rent
$1,242
Median Gross Rent
$190 K
Median Home Value
7
Bank Branches
$510 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 8
- Related Businesses
- 16
- Bank Branches
- 7
vs. National Average
Median Income
-19% vs. $74,580
Walkability
+2.5 pts vs. national avg
Nearby Markets
78411
3.3 mi
Pop: 24,061
$60,387
Walk: 14.0
78414
3.4 mi
Pop: 51,435
$96,788
Walk: 8.8
78413
4.4 mi
Pop: 35,103
$71,624
Walk: 12.1
78419
5.3 mi
Pop: 693
$87,000
Walk: 10.2
78404
5.8 mi
Pop: 13,607
$60,264
Walk: 15.1
78416
7.1 mi
Pop: 13,116
$44,726
Walk: 13.9
78401
7.4 mi
Pop: 4,668
$37,796
78405
8.1 mi
Pop: 14,442
$37,188
Walk: 15.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits