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Home ZIP 78404

New Car Dealers Market: ZIP 78404

Opportunity Score
69 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78404 is an urban area with high foot traffic. with a population of 13,607 and household incomes near the national median ($60,264).

Area Profile

13,607
Population
$60,264
Median Income
-19% vs. national
Urban
Area Type
15.1/20
Foot Traffic
Very Walkable
Median Age: 45.9 — older demographic, may prefer sit-down options.
College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 78404.

6
Gas Stations
4.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,290
2BR Fair Market Rent
$1,172
Median Gross Rent
$180 K
Median Home Value

Tips for Starting a Ev Vs Gas Business in Texas

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits