New Car Dealers Market: ZIP 78254
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78254 is an urban area with low foot traffic. with a population of 78,865 and household incomes well above the national median ($115,823). There are 3 new car dealers operations in ZIP 78254.
Area Profile
78,865
Population
$115,823
Median Income
+55% vs. national
Urban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 32.5 —
mixed-age market, broad menu appeal.
College-Educated: 27.7% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 78254.
3
New Car Dealers
Low competition — room to establish
0.4 per 10K residents
7
Gas Stations
0.9 per 10K residents
What this means:
New Car Dealers are 30.0% of the relevant market in ZIP 78254 (3 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,970
2BR Fair Market Rent
$1,670
Median Gross Rent
$300 K
Median Home Value
1
Bank Branches
$5.4 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 7
- Bank Branches
- 1
vs. National Average
Median Income
+55% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
78250
4.7 mi
Pop: 57,849
$80,289
Walk: 10.6
78253
5.9 mi
Pop: 67,578
$104,260
Walk: 6.2
78251
5.9 mi
Pop: 61,683
$78,025
Walk: 11.1
78023
6.6 mi
Pop: 28,585
$129,701
Walk: 5.2
78249
8.1 mi
Pop: 61,772
$80,851
Walk: 10.9
78240
8.5 mi
Pop: 57,014
$62,203
Walk: 11.8
78238
8.6 mi
Pop: 26,250
$56,227
Walk: 13.0
78255
9.2 mi
Pop: 18,107
$151,673
Walk: 6.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits