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Home ZIP 78152

New Car Dealers Market: ZIP 78152

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78152 is an urban area with low foot traffic. with a population of 3,958 and household incomes well above the national median ($102,212).

Area Profile

3,958
Population
$102,212
Median Income
+37% vs. national
Urban
Area Type
4.3/20
Foot Traffic
Very Car-Dependent
Median Age: 38.1 — mixed-age market, broad menu appeal.
College-Educated: 26.7% — balanced market for quality & value.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,670
2BR Fair Market Rent
$1,785
Median Gross Rent
$290 K
Median Home Value

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits